Hi, I'm Alper.
Founder of SOMM DIGI® · Advanced Sommelier
I build AI tools, wine media, and digital marketing for the wine & hospitality world — for my own SOMM DIGI brands, and for the partners I work with.
Alper Billik
SOMM DIGI® · Est. 2021 · Delaware, USA
What is SOMM DIGI?
I've spent 15+ years in hospitality as a sommelier — on land and at sea. In 2021, I founded SOMM DIGI in the United States: a solo company of one human, building with AI.
Now I run it fully as a digital nomad, building from anywhere in the world — a studio of one, just me and the AI agents I keep building.
Two sides: the SOMM DIGI ecosystem (my own tools) and SOMM DIGI Partner (for wine businesses).
Registered in the U.S.
Years in wine & hospitality
CMS / WSET certifications
Tools in the ecosystem
Continents worked, land & sea
Selected work
See the work→
Why AI?
AI isn't coming — it's already here, and every industry will be part of it. Wine, sommeliers, and hospitality can't be left behind. SOMM DIGI is here to get our world ready — to bring wine into the digital age without losing the human touch. You can't deny it. So let's lead it.
How SOMM DIGI works with AI
Anyone can plug in a chatbot. That's generic — and generic is forgettable. SOMM DIGI is built on three things:
Wine
15+ years of sommelier knowledge and a huge wine dataset. The AI knows wine — it doesn't guess.
AI
The world's most powerful models — ChatGPT, Claude, and more — put to work for wine.
Design
Powerful AI is everywhere. Design is what makes it authentic. I design and customize every build to feel like your brand — not everyone's.
Wine × AI × Design. Anyone can use AI. Only design makes it yours.
Who I help.
SOMM DIGI works with four kinds of wine people. Here's how I help each — if any of it sounds like you, let's talk.
Wineries & estates
Get found when people ask AI about wine, sell direct to your visitors, and bring your digital side into the AI era — without losing what makes your estate yours.
Wine shops & e-commerce
An online store built to convert, with a custom AI sommelier that recommends and sells for you — like I built for Altevin.
Wine schools & educators
Exam-prep AI, digital courses, and full learning platforms — like the one I built for the Court of Master Sommeliers.
Sommeliers & students
Train for your exam with an AI built on a real Advanced Sommelier's notes — chat, quizzes, flashcards. That one you can try free.
See yourself in any of these?
Let's talk→The Philosophy
“SOMM DIGI wasn't built to disrupt. It was built to evolve. Before the tools, there was service. Before the AI, there was real hospitality.”
Alper Billik — Advanced Sommelier, Founder of SOMM DIGI
Let's build it together.
Tell me about your wine business, your goals, and where AI could help. No forms, no funnels — just a direct conversation between wine professionals.
Quick answers.
SOMM DIGI is the solo studio of Alper Billik — an Advanced Sommelier certified by the Court of Master Sommeliers, with 15+ years across fine dining and cruise ships. It builds AI tools, books, and free resources exclusively for the wine world.